Daniel Jacob Sado (born May 12, 1991) known professionally as Draydel (DRAY-dəl😉, is an American DJ, record producer, songwriter, entrepreneur, artist, and engineer based in Miami, Florida. Born in Hollywood, Florida, Sado became intrigued by graffiti art along I-95 on his way to school every morning and began drawing graffiti at the age of 9 after being taught by a friend. It wasn’t until a few years later where he learned about the history of Hip-Hop and where graffiti originated. Sado then bought his first pair of turntables in 2003 at the age of 12 and a year later, was introduced to a DAW called Fruity Loops 4. He began making beats and DJing every night and about a year after that, realizing his music didn’t sound as good as others he heard on CD or radio, he learned about audio engineering. He continued DJing, producing and engineering throughout middle and high school – performing at talent shows, open mic nights and hosting parties for everyone at school.
Just a few years out of high school, while attending Florida State University for Mechanical Engineering senior year, Draydel entered a beat battle held by T-Pain’s Tour DJ (at the time) in Tallahassee, Florida – and won. In 2012, A meeting to get signed to the label was set, contracts were accepted and things were going great! He began DJing at many staple venues throughout the city such as 20/20 and Potbellys, but after a year in Tallahassee, Draydel thought it would benefit his career more and moved back down to South Florida to further his endeavors. He called a bunch of studios and landed himself a job as an Audio Engineer & Record Producer in the Estefan’s old Recording Studio in North Miami Beach. He began sponsoring talent shows and music networking mixer events to grow his clientele. His constant daily grind & hard work paid off, as he eventually got a promotion to ‘Hip-Hop Department Manager’. During all of this, Draydel finished building his personal website as well as his marketing company and began focusing heavily on his record label and publishing company. Through the clients he worked for, the network he built and his keen ear for frequencies and production, he landed an engineering position for the famous Scott Storch. Over the next few years starting in 2014, Storch would take him under his wing and teach him the many different ways of producing – eventually doing work with artists and companies such as Rick Ross, Chris Brown, Mario, Mack Wilds, Stacy Barthe, Rico Love, Chanel West Coast, Roc Nation, Microsoft, NFL, BANG Energy, Discovery Channel, WWE, XXL Magazine and more!
In 2017, After Storch moved back to L.A., Draydel continued his work by flying back and forth from Miami to L.A. to work with Usher, Tory Lanez, Sony, Universal and sessions including Skrillex, WizKid and more! By sharing the same rooms as R. Kelly and Philip Lawrence (Bruno Mars), this inspired Draydel even more and he decided to go all in and travel the country to work with artists everywhere. During this time, he met singer/songwriter Jillee Parker in Nashville, TN and heard her album ‘King Of Hearts’. In 2018, Jillee Parker and Draydel went on tour, performing some of their collaborative records. The singer/producer pair won the BANG Energy Theme Song contest in 2019 and expanded their efforts toward commercial jingles, which led to opportunities to direct, film and produce commercials in both Nashville and Miami. However, it was the live performance success of their music that prompted her to relocate to Miami as the pair joined forces to create their album, ‘Madness 2 Magic’.
The album officially releases in 2020 and features Draydel’s epic EDM and urban sound integrated with Jillee’s powerful pop and hip-hop songs. Her catchy melodies feature extreme wordplay and adventurous lyrics, mixed with her raspy oscillating vocals, make her sound truly unique and identifiable. They currently perform the Madness 2 Magic: The Street Du Soleil in Wynwood Miami, with his custom performance vehicle, ‘LeBoomin: The “Pop-Up Party” Car and their team of performing artists featuring various styles of dance, circus, and acrobatic talent. Draydel and Jillee Parker opened up their album inspired clothing and merch store, ‘Madness 2 Magic: The Shop’ in January of 2020 – exploiting Jillee’s talent in design and fashion, and Draydel’s abilities in design and marketing.